Friction Fuel is a powerful framework designed to help businesses harness the obstacles they face, turning them into drivers of innovation and growth.

By identifying and addressing different levels of friction—current, recurring, and future challenges—organizations can stay ahead of the competition, improve customer satisfaction, and create breakthrough solutions that fuel long-term success.

In his first book, Chad Jenkins shared his revolutionary method for Removing the FILM (Friction Identification to Leverage the Market) by showing us how curiosity can help us Just Add a Zero in business as well as life. In Friction Fuel, he takes us one step further into a world where we leverage client complaints as a catalyst for exponential growth and opportunity.

Whether you’re a seasoned entrepreneur or just starting, Friction Fuel offers a fresh perspective and practical solutions to equip and empower you.

Coming October 2024.