Texting is one of the most personal forms of communication, which is why it can be such an effective marketing tool. Unlike other channels like email or social media, texting allows you to have a one-on-one conversation with your target audience. This personal touch can make all the difference in whether or not someone does business with you.
For most of us, texting is usually reserved for friends and family, so when a business texts you instead of sending an email, it seems more personal. It’s also difficult to reply to a promotional email since the sender’s email address cannot be replied to in many cases. Texting a consumer allows for a live discussion, making them much more likely to read your message.
Business Texting Establishes Two-Way Communication.
Instead of being lost in a comment thread on Facebook or having a live chat cut short when a client walks away from the computer, text messaging is much simpler to keep up with overtime. It’s easy to keep track of the conversation history and send messages from anywhere. In fact, from a poll on slicktext 53% of customers said they feel more positively about a brand that uses texting.
Things to keep in mind when texting for marketing purposes.
- Always get permission before adding someone to your text marketing list. Not only is it the legal thing to do, but it will also ensure that people actually want to receive your texts.
- Make sure your messages are clear and concise. No one wants to read a novel on their phone, so keep your texts short and to the point.
- Don’t forget to include a call to action in each text. What do you want people to do after they read your message? Make it easy for them by including a link or phone number.
Although text messaging (SMS) is woven into the fabric of everyday life, few companies are exploiting this platform. While 89 percent of customers desire to text a company, just over half of businesses were prepared to handle SMS customer support, according to Twilio.
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